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Writer's pictureManan Mehta

Responsive Ecommerce Website Design To Improve Conversions | Packaged Food Industry

Updated: Jun 11

Introduction: A Flavourful Transformation

In a market crowded with competitors, Bowl Curry stands out with a distinct advantage — a legacy of serving food at famous Indian events, since it's parent company is Munna Maharaj. We developed a responsive shopify website that reflects the legacy and quality behind BowlCurry.



Challenges Faced

Before partnering with us, Bowl Curry encountered several obstacles:

  • Limited Online Visibility: Struggling with a minimal digital footprint, limiting market reach and customer engagement.

  • Brand Presentation: Lack of a cohesive brand narrative and professional imagery.

  • Customer Conversion: Suboptimal conversion rates due to an unoptimized online shopping experience.



Solutions Provided

We addressed these challenges with a multifaceted approach:

  • Website Redesign and Development: Developed a visually stunning, mobile-optimized Shopify site using a cost-effective, free theme enhanced with custom coding.

  • Professional Photography and Graphics: Utilized high-quality product photography and AI-generated graphics to create a visually appealing online catalog.




Outcomes Achieved

The strategic overhaul led to impressive results:

  • Enhanced Online Presence: Dramatically increased traffic and user engagement.

  • Improved Brand Image: A cohesive and attractive brand presentation that resonates with the target audience.

  • Boosted Sales: Higher conversion rates and a significant uptick in sales, due to conversion rate optimization strategies on the website.




Detailed Services Execution

  • Website Design and UX: Streamlined user experience with responsive design features, ensuring ease of navigation and a pleasant shopping experience.

  • Content Creation: Developed engaging content that accurately represented the brand's ethos, including recipes, banners, and product descriptions.



Why us?

We are a suitable partner for brands in the packaged food sector looking to carve out a niche in the digital world.

Our tailored strategies, expertise in digital trends, and commitment to brand growth ensure that each client achieves measurable success and market dominance.


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